Case Study: Cabinfield
Since 2005, Cabinfield has been bringing handcrafted Amish furniture to homes across the United States through its eCommerce store. Each piece is crafted from solid wood by Amish artisans, with a focus on lasting quality and craftsmanship.
The collection spans bedroom, dining, living room, and office furniture, as well as outdoor pieces. A wide range of styles and customization options allows customers to choose furniture that suits their homes and is built to be enjoyed for generations.
Challenges
03.
Sustaining Long-Term Effectiveness
Ongoing campaigns required regular creative refreshes to address ad fatigue.
02.
Matching the Right Products with the Right Audiences
A broad catalog spanning multiple categories and styles required focused advertising and alignment between products, messaging, and audiences.
01.
Scaling Ad Spend While Maintaining Performance
Expanding advertising while preserving a strong relationship between media investment and the revenue it generates.
Goals
Increase Meta ad spend while maintaining a strong return.
Maximize the sales potential of the extensive product catalog.
Maintain consistent performance through ongoing creative testing and refreshes.
Our Approach
Separated new customer acquisition campaigns from remarketing campaigns, with dedicated budgets and creative for each audience, allowing us to allocate spend based on performance.
Established an ongoing process for producing new ads and testing them against existing campaigns to identify effective creative and reduce ad fatigue.
Increased budgets based on demonstrated performance stability, monitoring returns and adjusting campaign investment accordingly.
Results
66%
Growth in Revenue Attributed to Meta Advertising
32%
Improvement in Return on Ad Spend
25%
Increase in Average Monthly Ad Spend
based on Meta reporting and compare January – December 2024 with September 2025 – August 2026.
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