Case Study: Playermaker
Smart football performance tracking system for players and coaches
Playermaker is a global sports technology company that helps football players and coaches turn on-field performance into measurable insights. Using sensors attached to players’ boots, the system captures movement and ball-contact data and presents it through an app and a dedicated coaching platform.
The brand sells online to players at various levels, with a presence across North America, Europe, and Israel. The challenge was to build an advertising strategy that could support expansion into additional markets, resonate with local audiences, and drive consistent growth.
Challenges
03.
Inconsistent Google advertising activity
Months without advertising, combined with sharp fluctuations in spend, made it difficult to establish a consistent foundation.
02.
Operating across multiple markets
Adapting campaigns and messaging to different countries while developing the brand’s presence in Israel.
01.
A Meta account structure that needed refinement
Restructuring campaigns to help the platform reach relevant audiences more effectively.
Goals
Expand Across Europe and the Middle East
Improve Meta Advertising Performance
Establish Consistent Google Advertising Activity
Our Approach
We reorganized the campaign structure to help the algorithm identify relevant audiences and deliver ads more effectively.
We built campaigns for European markets and implemented localization processes to tailor messaging to local audiences.
We created a dedicated campaign for the Israeli market, with advertising tailored to local audiences and focused on increasing online sales.
We shifted from irregular activity to continuous monthly advertising, with a consistent spending framework that supports ongoing monitoring and optimization.
Results
41%
Increase in Average Monthly Online Revenue
33%
Increase in Average Monthly Orders
203%
Revenue Growth in Israel
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