Case Study: Yanir Kenan
A law firm specializing in personal injury and tort law
Yanir Kenan Law Firm specializes in personal injury and tort claims, including road accidents, workplace injuries, and claims for benefits through Israel’s National Insurance Institute. The firm operates on a success-fee basis, receiving payment when a case is resolved.
The firm approached us without an established paid advertising strategy.
Challenges
02.
Inquiries That Were Not Suitable for Legal Representation
Irrelevant cases added to the team’s workload and required time to screen.
01.
Building an Advertising Operation from Scratch
Establishing the infrastructure, messaging, and campaigns needed to generate a steady flow of inquiries.
Goals
Establish a shared tracking process for inquiries, from initial contact to opening a case.
Generate a consistent flow of inquiries relevant to the firm’s practice areas.
Reduce the time spent screening inquiries.
Our Approach
Organized two filming sessions and produced 16 videos featuring Yanir to showcase his expertise and connect with relevant audiences.
Built a lead qualification form with questions about the type of accident, when it occurred, and other details to help the firm assess each inquiry and reduce screening time.
Connected incoming inquiries to an automatically updated shared spreadsheet containing case details and follow-up statuses, and added tracking for cases generated through advertising.
Results
1,619
leads generated through advertising
₪21
average cost per lead
29
signed cases documented by September 2025
“The new screening process saves us time reviewing inquiries and makes our work at the firm more efficient.”
— Yanir Kenan, Attorney at Law, June 2025
Ready for the next step?
Share your details and we’ll be in touch
Ready for the next step?
Share your details and we’ll be in touch