Case Study: Revolutionary Spa
A Zurich-based spa offering professional facial treatments
Revolutionary Spa is a spa and facial treatment clinic located on a central street in Zurich.
The clinic offers introductory treatments at accessible prices, giving clients the opportunity to experience its professional team and relaxing treatments before exploring comprehensive treatment packages.
Challenges
03.
Limited Visibility into Business Results
Advertising data needed to be connected with appointment bookings, attendance, and purchases.
02.
Gaps in the Booking Process
A lack of synchronization between the landing page and booking calendar, along with unanswered inquiries, disrupted the journey from initial interest to an appointment.
01.
Low-Cost Leads That Didn’t Always Become Clients
Cost per lead looked promising but offered limited insight into lead quality and contribution to sales.
Goals
Increase appointment bookings by enabling clients to book directly online.
Reduce reliance on a call center and lower appointment coordination costs.
Build an advertising and measurement framework that supports controlled growth.
Our Approach
Built dedicated landing pages for individual treatments, allowing clients to submit their details and book an appointment directly through an online calendar. Contact details were saved even when clients did not complete the booking.
Restructured Meta campaigns, refined the creative, and checked the connections between ads, landing pages, and the booking system.
Connected inquiries to a system with automated reminders and tracking for bookings, attendance, cancellations, and purchases, including transaction values.
Results
452
Appointments Booked Directly Online in Two Months
510%
Return on Ad Spend
(ROAS)
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