5 Facebook Ad Mistakes that eCommerce Businesses Should Avoid!
Over the last four years, we’ve been managing large-scale Facebook Ads campaigns mostly for eCommerce businesses. During this time, We learned the dos and the donts in advertising. Allow us to share with you five common Facebook Ad mistakes made by eCommerce businesses of all sizes. Burning Your Budget on Non-Conversion Campaigns In eCommerce, we’re […]
5 Key Elements for Increasing Product Page Conversion rate in eCommerce sites
For most eCommerce websites, success depends greatly on how products are presented to users, as well as the effectiveness and appeal of their product pages. Here are five simple steps to increase product page conversion rates: Images on Product Page In today’s world of crazy competition for users’ attention, images in product pages can determine […]
The difference between Link Clicks, Landing Page Views, and Content Views metrics in Facebook advertising and why it’s important?
Throughout this article, we will explain the difference between Link Clicks, Landing Page Views, and Content Views metrics for Facebook (Meta) ads, and why it matters. Link Clicks Link Clicks is the metric that tells you how many people clicked on your ad. But knowing the number of clicks isn’t enough. Often, a single user […]
The top eCommerce metrics to track when advertising on Meta (Facebook)
Like with any other digital advertising platform, the only way to ensure you get the best out of your Facebook Ads campaigns is by tracking their performance closely and optimizing them accordingly. There are hundreds of trackable metrics and terms in your Facebook Ads Manager, which makes it impossible to follow them all. Hence it’s […]
IOS 14 And Meta Ads – All you need to know (and do!)
Starting in early 2021, Apple began enforcing its AppTrackingTransparency framework (the Apple prompt) in all apps in the App Store. As a result, advertisers running campaigns targeting iOS 14 may be impacted by data sharing limitations on Meta platforms. You can learn more about Apple’s App Tracking Transparency here. On IOS 14, apps, including Facebook […]
Optimization Events in Meta Ads – how many are necessary for exiting the learning phase and what is the trade-off?
Our goal in this article is to provide an understanding of what Optimization Events in Meta (Facebook) Advertising are, how many are necessary for exiting the learning phase, and how intent versus requirement are weighed. Meta Algorithm & Machine Learning When advertising on Facebook, as well as any other social media platform, you can’t help […]